A consent string is an encoded record of a visitor's consent choices that gets passed between a website's consent platform and its advertising.
Cookieless tracking is measurement that works without setting identifiers on the visitor's device. It includes techniques like aggregated reporting,.
Prior consent means non-essential cookies and trackers must stay off until the visitor actively agrees. Consent given after scripts have already.
A consent management platform is software that asks visitors for permission to set non-essential cookies, blocks trackers until that permission.